Hello, I’m Georgie.
I turn ambiguity into action - through research that gets under the skin of real human behaviour, narratives that make insight impossible to ignore and workshops that turn divergent thinking into decisions.
What I do
01 — Research & Cultural Insight Mixed methods design research.
Making sense of human behaviour - across culture, UX and innovation.
02 — Innovation & Strategy Product & brand strategy, roadmapping, strategic frameworks & storytelling
From ambiguous brief to clear direction - frameworks and business cases that land.
03 — Workshops & Facilitation Workshop design & facilitation
Getting teams from complexity to decisions - so good ideas don't die in decks.
Untangling knotty briefs · Insight built to be used, not filed · Getting teams from ambiguity to action
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Untangling knotty briefs · Insight built to be used, not filed · Getting teams from ambiguity to action 〰️
Gen Z & Alpha behaviours in the attention economy
Exploring shifting audience behaviours for a sports and entertainment client to map the future of audience engagement.
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Recent work
Cultural Insights
Storytelling & stakeholder action for a multinational tech team
Upskilling workshop helping a global UXR team turn insight into action that inspires stakeholders.
Workshop
Retail Media Strategy · Just Eat Takeaway
Defining a €400m opportunity - building the framework that resolved a deadlock and directly shaped the product roadmap.
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Product Innovation
About Me
Nine years of making sense of people and turning that into strategies that grow brands.
I've spent my career across agency and in-house - most recently at Just Eat Takeaway - working with brands across tech, FMCG, sports and entertainment to uncover what makes people tick and turn that into strategy that actually lands.
I went independent to do the work I love most: untangling knotty briefs, writing insight that moves people and getting teams from ambiguity to a decision.
Get in touch
Got a knotty brief?
Open to independent projects, contract roles and agencies who need additional firepower.